It is not difficult to visitors from picture knows the answer reasons

http://hotnikeshoesonsale.org/It is not difficult to visitors from picture knows the answer reasons, one is the new idol as an NBA basketball the superb skills (from Jordan dribble action and the dunk movement can see), on the other hand also Kobe Bryant Zoom VI Basketball is advertising to point to objects "flying trapeze shoes", because this pair of shoes perfect performance, auxiliary the Jordan perfect performance. A "fly" word, is refers to the Jordan, "flying trapeze", is refers to the shoes, "flying trapeze shoes", it should be said that the wholeJordan Pro Strong-White Black Red advertising is to "flying trapeze" such a concept explanation, "air", is hovering over the Chicago, is hovering over the Chicago bulls, "air" refers to Jordan, "air air Jordan shoes" of course is to point to Jordan feet upload shoes, this is the whole advertising picture convey the image content.

Roland barthes think: advertising through the manufacturing myth to produce meaning, makes the meaning can be infinite Jordan Pro Strong-White Blackcopy and effective communication. In this advertising in, we for the meaning of it, this paper in the know it directly means level after things require further to deeper levels, i.e. contain malicious refers to the level to explore the deep cultural significance. It is not difficult to understand, this advertisement to the success of the first factor is to build a Kobe Bryant Zoomidol myth: NBA red star Jordan. At the same time, in this advertising include and Nike brand culture heritage expansion and new "the United States sex", "the United States sports culture" means (by Jordan's identity and the NBA was born background, the northeast town Chicago these symbols as can point to) these will be in the back of the section focuses on.

Historical context: 80 s American basketball caree

Historical context: 80 s American basketball career, Jordan and Nike sneakersMichel foucault think: only in a specialKobe Bryant Zoom historical language within the boundaries, things to become a particular things, to the "real". Therefore, if you want to discuss the advertisement culture meaning, it must put it in special historical environment at that time, in which special words of scope, this paper analyzes the way Jordan Pro Strong-White Black of representation.
And this advertisement associated historical context, when from three aspects to analyze the:First, a look at what Nike sports shoes in this time period development.Above mentioned earlier, in 1983, Nike sports series has become the world's first sports brand, and will in the Kobe Bryant Zoom VI Basketball next years, because the sports goods industry increasingly fierce competition and consumer spending the change of taste, which makes the Nike shoes sold by big impact, the company faced with great commercial crisis, which needs to be in business have greatly extended.

In 1984, has just joined the Chicago bulls of Jordan

Needless to say, ten years of brand development, business innovation and technological innovation Nike hard to focus with running shoes Kobe Bryant Zoom VI Basketball and model development, making the Nike brand within the industry and consumer groups have a very strong brand appeal. Nike is not only innovative research focused on the performance of R & D as well as sales of the shoe itself, its marketing and advertising market strategy is second to none. Nike used to emulate market strategy, market New Air Jordan 2011 strategy for Adidas mode this production model a variety of shoes, to allow athletes to wear with company logo products in major sports competitions, and constantly make product replacement. Powerful top performance Nike products, innovative research and development capabilities as well as excellent advertising production backing of Nike discerning knowledge excellence, in all kinds of sports industry can select elite individuals and teamsJordan Pro Strong-White Black Red, outstanding sports performance greatly increased the influence of Nike. And therefore in footwear product Depression period, Nike targeting the most popular sport in the United States at that time - the basketball as a breakthrough has been Nike are not real big basketball star as a spokesperson, so they need to find a pole with development potential the big basketball star, their eyes focused on the new basketball genius Michael Kobe Bryant ZoomJordan body.

It should be said that the success of the Air Jordan shoes ", the first success of the Nike brand, is long very industry reputation, results of the appeal of the brand, excellent excellent team of Nike and Jordan himself is the success of the brand the most important reason.

In 1984, has just joined the Chicago bulls of Jordan

Secondly, let us take a look at the development of basketball in the United States in the 1980s.

One of the top events of the World Sports NBA is the abbreviation of the National Basketball Association (National Basketball Association),Kobe Bryant Zoom V was established on June 6, 1946, then called the BAA (Basketball Association of America), then an alliance BAA annexation in 1949 (NBL), renamed the NBA. 1976 NBA annexation of the American Basketball Association (ABA), the team prepare to widen again. After decades of development, the influence of the NBA in the United States continues to expand, especially televised realization of the 1970s, making the NBA'sKobe Bryant Zoom VI Basketball influence in the United States continues to expand, to become well known to the American public welcomed a rich ornamental career events. After a smooth transition of the 1970s, the NBA into its glorious era in the 1980s. Philadelphia 76ers in the 1980s, the brilliant and generation of superstars "Magic" Johnson and "Big Bird"Kobe Bryant Zoom VII Basketball 2011 Shoes-White Red Larry Bird turned out due to the Los Angeles Lakers and the Boston Celtics began a decade-long competition and greatly enhance the charm of the NBA, with the super rookie Jordan joining the NBA arena studded charisma. Due to the innovative efforts of the leadership team of the NBA, the NBA in the 1980s into the international track and commercialization, deserved to become one Kobe Bryant Zoom VI Basketball of America's most influential sporting events.

Therefore, in this case, Nike, his eyes focused above to basketball, in the form of exercise was the development of an important choice. Who is the brand ambassador should choose it? The basketball court, some of the more famous players already have their own brand endorsement, Nike's own target of 82 years to enter the NBA basketball Rookie: Michael Jordan.

In 1984, has just joined the Chicago bulls of Jordan

In 1984, has just joined the Chicago bulls of Jordan, with its excellent table color has attracted the attention of Nike.Air Jordan 6 Retro The fortune magazine published such news: Nike company will investment 2.5 million yuan, purchase NBA unknown novice 5 years "shoes right", and Jordan are becoming the name was Nike eye phase of rookie.

In order to strive for to Jordan, Nike made a lot of efforts, at the same time to preserve their own company's interests, Air Jordan 5 Retro Whitethey in the contract also to join such a few terms: if after signing in three years, Jordan could not enter ALL star united and ALL - NBA - double standard, the company shall have the right to grow manufacturing "air air Jordan shoes". Even if Jordan can do the above conditions, but if the signing in the third year, this kind of shoes sales income is not more than 3 millionAir Jordan 5 Retro DMP dollars, the company still have the right to terminate the production this kind of shoes.

Fortunately, Jordan eager to live up to expectations, in 84-85 season very well, with an average of 28.2 points per game excellent performance was elected the best rookie, and in the NBA all-star united and the United States national Olympic Games. With Jordan's outstanding performance, Jordan as basketball public idol image and the establishment of the "Michael Jordan" shoes rapid rise. In fact, Nike made a very valuable business investment.

There is no doubt that the AD quickly rising reasons

There is no doubt that the AD quickly rising reasons, Jordan's idol rallying point is one of the most important factors.Air Jordan 10 Retro And this idol myth construction, except in the advertisement, Jordan in the NBA on the pitch for its outstanding performance won everyone's applause, including advertising, advertising spirit connotation and Jordan organic combination of image. The AD success lies in that it USES the posture of idol expression and the relationship between their own brand products, and the contact denote level, there are a lot of relevance, so that make the whole advertising appears naturally, without affectation, Jordan's "flying" image and "air Jordan shoes" image is naturally knead together, foil each other.

It should be said that the use of Air Hoop Structure LE idol as a brand publicity is not what innovation lift, but, in contrast, there are some ads appear very far-fetched, make the person can't understand why must use their idols, idol in lens performance in the technology seems to find the relationship between with products. Such as a famous domestic brand protect throat with a world famous football stars advertising, football star show a period of football, andAir Foamposite one NRG then to the lens silly joy, voice-over now sounded: * * * HouBao. "See, not feel puzzling, can not help but ask what is the relationship between? No doubt, this company please this star advertising must spend a lot of, but advertising effectiveness so, must not reach an ideal promotion effect. And the AD is not the same, first of all, this series of shoes with "Jordan" naming, so as the spokesperson, of course not belong to Jordan. Brand named "Air Jordan", but is not a simple "Michael Jordan",Air Jordan 6 Retro including the designer's idea - contact is Jordan's court vocal performance, using a parable of the image reflected, it should be said, the final effect is Nike company did not think of, not only is "Air Jordan shoes" one ticket popular, and "flying trapeze" since then have become one of the NBA's greatest players call.

Nike through such an advertisement

hotnikeshoesonsale
Nike through such an advertisement, construct a highly influential idol myth, and through the detail processing in advertising, effectively the Jordan play the power of body beauty and artisticAir Jordan 4 (IV) Retro beauty effective combines. In the AD, through the lens to Jordan dribble attitude and the attitude of the dunk to grasp details, through the slow motion and the combination of the close-up, making the Jordan's every move every expression details are master to get incisively and vividly, have very strong appreciation, also give the basketball rookie strong attraction.Air Jordan 5 Retro Whit It should be said that the whole advertising, the movement of the strength the appeal process very appropriate, make advertising has a shocking effect. End of the movie the voice-over "who said he is not in thAir Jordan 5 Retro White fly?!" , voice-over after together an abrupt end and implication infinite, making the audience couldn't help immersed in advertising create this kind of atmosphere in. The whole advertising does not have to exaggeration, also did not deliberately to strengthen beautification Jordan movement, it was filming commercials as set on fire general, many onlookers who couldn't help excited, this advertisement success, also is such a natural effect,Air Jordan 13 Retro which is in the natural movement of atmosphere, structure the Jordan such a perfect idol image.

It is this idol myth, to create the legend of shoes.