Jordan Men's Basketball Shoes: Compare Prices

As is known to all, Nike is the world's leading sports brand. According to the market research shows that 1972 years have into the mainstream movement of the market to the late show Nike Air Jordan 16sneakers, in 1976 that is more than the shoes with more than 50 years of history adidas, with 33% of the market share of the market share of the race, but after two years ahead, its market share has nearly 50%. In this process, in addition to the product itself independent innovation, open expandAir Jordan Six Rings beyond, successful advertising strategy, effective propaganda strategy of the role that is also very important. In the early 80 s, as the market consumption idea, consumer spending taste of change, make once prosperous business,Air Jordan XII Playoff OGhas become the first brand of Nike also faced with great pressure of competition in 1984, Nike's sales income rapid decline, the rumors about its bankruptcy was also raised. At this critical moment, it is "the air air jordans" to Nike injected booster, Nike and at the time,Air Jordan 12 the basketball rookie signed a five-year contract Jordan, to make it a brand ambassador, and for its special made "the air air jordans", for the recording advertising. The results in "air air jordans" created a shoe history of the legend, that is created a series of $130 million in salesAir Jordan 8 (equivalent to the world's fifth largest sports shoes the annual income of the company), it should be said, the events in the world business history, culture history, advertise has very big influence.