There is no doubt that the AD quickly rising reasons

There is no doubt that the AD quickly rising reasons, Jordan's idol rallying point is one of the most important factors.Air Jordan 10 Retro And this idol myth construction, except in the advertisement, Jordan in the NBA on the pitch for its outstanding performance won everyone's applause, including advertising, advertising spirit connotation and Jordan organic combination of image. The AD success lies in that it USES the posture of idol expression and the relationship between their own brand products, and the contact denote level, there are a lot of relevance, so that make the whole advertising appears naturally, without affectation, Jordan's "flying" image and "air Jordan shoes" image is naturally knead together, foil each other.

It should be said that the use of Air Hoop Structure LE idol as a brand publicity is not what innovation lift, but, in contrast, there are some ads appear very far-fetched, make the person can't understand why must use their idols, idol in lens performance in the technology seems to find the relationship between with products. Such as a famous domestic brand protect throat with a world famous football stars advertising, football star show a period of football, andAir Foamposite one NRG then to the lens silly joy, voice-over now sounded: * * * HouBao. "See, not feel puzzling, can not help but ask what is the relationship between? No doubt, this company please this star advertising must spend a lot of, but advertising effectiveness so, must not reach an ideal promotion effect. And the AD is not the same, first of all, this series of shoes with "Jordan" naming, so as the spokesperson, of course not belong to Jordan. Brand named "Air Jordan", but is not a simple "Michael Jordan",Air Jordan 6 Retro including the designer's idea - contact is Jordan's court vocal performance, using a parable of the image reflected, it should be said, the final effect is Nike company did not think of, not only is "Air Jordan shoes" one ticket popular, and "flying trapeze" since then have become one of the NBA's greatest players call.

Nike through such an advertisement

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Nike through such an advertisement, construct a highly influential idol myth, and through the detail processing in advertising, effectively the Jordan play the power of body beauty and artisticAir Jordan 4 (IV) Retro beauty effective combines. In the AD, through the lens to Jordan dribble attitude and the attitude of the dunk to grasp details, through the slow motion and the combination of the close-up, making the Jordan's every move every expression details are master to get incisively and vividly, have very strong appreciation, also give the basketball rookie strong attraction.Air Jordan 5 Retro Whit It should be said that the whole advertising, the movement of the strength the appeal process very appropriate, make advertising has a shocking effect. End of the movie the voice-over "who said he is not in thAir Jordan 5 Retro White fly?!" , voice-over after together an abrupt end and implication infinite, making the audience couldn't help immersed in advertising create this kind of atmosphere in. The whole advertising does not have to exaggeration, also did not deliberately to strengthen beautification Jordan movement, it was filming commercials as set on fire general, many onlookers who couldn't help excited, this advertisement success, also is such a natural effect,Air Jordan 13 Retro which is in the natural movement of atmosphere, structure the Jordan such a perfect idol image.

It is this idol myth, to create the legend of shoes.

This is in 1985 years of broadcast advertising

This is in 1985 years of broadcast advertising, Air Jordan 5 Retroat that time is unique. And everywhere now is a famous sports star named situation is different, "Air Jordon" was the first paragraph of the world with a player signed sports products. Therefore, the product is rolled out, namely, give a person a kind of feeling that find everything new and fresh. In this level, first of all should be attributed to Nike his mind's eye, chose Jordan such a great potential of the novice. "Michael Jordan shoes" popular and Jordan I's celebrity is closely linked, should say, Nike such a world famous brand chose to Jordan, and in his name to assign name to their products, and explains for Jordan I trust, Air Jordan 7 Retroalso in aeriform in improve the Jordan idol rallying point, make the fans to pay more attention to the Jordan, it should be said that this is a win-win situation in achieve interactive forward manner. Jordan's influence to enhance product influence, and the influence of the products at the same time it also has promoted the Jordan personalAir Griffey Max II influence, Jordan influential improve again a higher level to improve the awareness of the product amongst the public, this is a constantly on benign circulation.

Fly, sprint, realize their own American dream

hot nike shoes on saleIt should be said that this advertisement successful another important reason is that it also for American culture strong performance above,Air Jordan 7 Retro DMP in the advertisement picture Settings and infiltration americans bone marrow of the American spirit, American cultural characteristics, the United States sports culture, the American dream spirit Air Jordan 5 Retro Whitecoincide. First of all, Jordan represent the United States was the most up to date to the most popular professional league NBA, Jordan's NBA background had contact is the United States the spirit of sports, the charm of basketball and its powerful entertaining. And all this through theAir Jordan 12 Retro Jordan dunk dribble the posture of played very appropriate, Jordan's personal image and American heroism traditional also from this link, it can be said that, through such a flyer image of the mold, inspired the general public be heroes idol heart, Air Jordan 13 Retrohave a pair of Michael Jordan shoes also became many hobbies basketball dream.

Jordan at the moment of Slam Dunk, is to the American dream, the American spirit of the perfect interpretation. Moving on, hard work, and take off to dream. Slam Dunk the exciting moment, is to achieve the successful taste, "who said he is not in the fly?!" Fly, sprint, realize their own American dream.

Jordan in the first game of the season for wear the flying

Jordan in the first game of the season for wear the flying shoes to play and be fined $1000, the second was fined 2000 cheap air jordansdollars, final penalty, at about $5000, of course, Nike will pay for it, so they paid millions before and after fine, but Nike shoes but it was inspired, their advertising is a big X, above is a pair of three color shoes, real jordan shoes salethen the "disabled" word cheung, people's curiosity so is stir up, everyone peak hold to the store to buy this kind of prohibited air Jordan shoes.

In addition, Nike also seek to young black spike; Lee for this kind of shoes took a TV advertisement: Jordan become thejordan 8 retro for sale absolute being light from Aladdin fly out of the man of god, and let him can fly reason is to wear the air Jordan shoes. To cope with Nike Jordan for the design of the second pair "Michael Jordan" shoes, Jordan and took the advert, it's such a lens: Jordan standing in the basket, lens from his feet jordan 8 aquaslowly push first, to slow motion technique performance Jordan straight jump up, the ball will be stored in the basket of a series of action

The first film in the national broadcast advertising

In the lens with the commentary is "on October 15,, Nike created a pair of revolutionary basketball shoes."cheap jordan 4 sale This can only be regarded as Nike large-scale promotion tactics of the starting point. From 1984 to 1986, Nike the company has invested $5 million to promote "air air Jordan shoes". The first film in the national broadcast jordan 4 cavsadvertising in 1984 launched before and after Thanksgiving. The advertising first lens from the air that overlooks the Chicago panorama,cheap jordans and then came the roar of the engine sound, Jordan in slow motion ran into the lens, hand to catch a basketball, dribbling to basket, his real jordan shoes salelegs spread, with a high basketball, with a straight run out below, the ball in the basket, and voice-over up: "who say he is not in the fly!"

1984 Jordan just enter the professional player

1984 Jordan just enter the professional player, sports shoes advertising market has started. It is said that 80 cheap jordans s only "sky hook" kareem abdul-jabbar sneakers contract achieved six digits, is $100000, larry, Byrd and "magic" Johnson at about 70000 dollars. Mj brought all this has changed.

After a series of analysis, negotiation, Jordan single-eyed method 2-ik that Nike will be the best choice, although at that time almost all the bigfoot star all wear Converse shoes. Nike company internal also after a dispute and confirm the Jordan can be used as the image of the company representative. But Jordan had not interested, because he doesn't likecheap real jordans Nike shoes. In north Carolina to take part in the game when he wear Converse, Smith coaches have agreement with them, but the fact is that Jordan favorite brand is adidas, unfortunately adidas seems to Jordancheap air jordans this feeling indifferent. Method 2-ik and Nike representative take great pains for Jordan idea dunks and so on the movement of the advert, method and put forward 2-ik Jordan in his name to have close name brand, and put forward a both sides quite satisfied with brand name? D?D "Michael Jordan"

sole engraved with Jordan's various record

The 1994-95 season, the depressing atmosphere, and low ratings to magic Johnson kneel ground request Jordan came back.
Big Size Air Jordan 12 Black Varsity Red White Metallic Silver
A write "I 'm back" fax make the whole world crazy, scottie pippen put on AJ 10 by Jumpman sole make come back gestures. The basketball gods on March 19, 1995 in indiana away game back, wearing a shirt 45 "new player". Jordan once again led the bulls to east semi-final, facing the reigning at that time big shark shaquille O 'neal O 'neal (Shaq O \ Big Size Air Jordan 9 (IX) Retro Black Whiteneal) and Ann pfennig · HaDaWei (Penny Hardaway) lead Orlando magic, results the regret.

Air Jordan 10 released in 1994, the shoes of the memorial is higher than all, use simple design, sole engraved with Jordan's various record.

1993 Jordan announced to join MLB baseball league to play baseball

1993 Jordan announced to join MLB baseball league to play baseball, the reason is his father had said to him hope heBig Size Air Jordan 1 (I) Retro Red White Black can become a baseball player, he in Birmingham Barons and Chicago White Sox (AA southern alliance, secondary events) as a wide receiver, wearing a shirt 45, the world look at the basketball Air Jordan Trunner Q4 Womens Shoes - Black Redsuperstar in the baseball field mistakes and make a fool of oneself... . A TV sports news broadcast to Jordan in his signature shot action projection towel, we believe, he still did not forget to basketball.

Air Jordan and released in 1993Big Size Air Jordan 11 XI Retro Space Jam Black White. Characteristic is the sole with different language carved out of the "world" design and font. AJ and is also the first pair of Jordan did not wear it reported the Air Jordan basketball shoes, Nike Jordan special for a pair of baseball shoes version of the AJ 9 for him in the game wearing.

To the shoe requirements would start high up

14 generation "the flying shoes", its permeability than first 13 generation have add athletes wear shoe pattern, many players often complain about is the shoes bead permeability, a game down this pair Big Size Air Jordan 11 XI Retro Space Jam Black Whiteof shoes will be condemned. The problem as early as in "the flying shoes" fifth generation is pain transformation work hard. But due to the different environment, together with material shortage and experience is insufficient, "the flying shoes" permeability and anti-skid measures has been a unassailable problem, and the shoes design scheme is only suitable for the United States. But Nike company's Air Jordan Trunner Q4 Womens Shoes - Black Pinkcustomers all over the world, require a shoe to adapt to the world environment and the climate is not realistic. So Duncan's sketch design and many many additional design, the main body of the shoe pattern will be preserved, but the internal structure is slightly different, the plan was immediately through, more than 20 large and small simulation shoes will be used model beat out, professional photographers willBig Size Air Jordan 12 (XII) White Black Taxi these simulation shoe pattern photograph, and in the first time to the customer a pre-sale card, at the same time, specifically for Jordan shoot "the flying shoes" advertising several workers begin to busy. Every year Jordan's "flying shoes" once put in the market, will attract Air Jordan WoMens Retro 8-White Pinkthousands of teenagers crazy follow the lead of, can't denial "the flying shoes" was Jordan development history of one of the most powerful evidence. In the continuous observation, Nike find NBA players generally in the game between the first and the second leg of their feet began to make a signal, and then is more and more strong, and continuous play two games of the above, to the shoe requirements would start high up.

In fact, Jordan's modification and other commercial brand also remote coincide

In fact, Jordan's modification and other commercial brand also remote coincide. In the "generation of 13 air shoes" before production, he put forward the toe or upper part of the color to grey. Results after launch than original design color more popular. At the same time, heAir Jordan Six Rings Punch - White puts forward a design scheme of black, mainly incarnates the shoes a strong intensity, from inside to outside with black color is given priority to. "The most important yes to foil a kind of inner deep thoughts, arouse people's awareness and endurance. I think the shoes sometimes is also called a piece of art, how to highlight reflects the connotation of a work of art,Air Jordan Six Rings Punch - White Black it is very necessary. Jordan said. Duncan is dedicated to the basketball superstar Michael Jordan design "the flying shoe pattern" masters. From "design the flying shoes" this idea of that day, Duncan became Michael's loyal fans, who have Jordan game he games don't fall, mike Tun on the court every movement and expression he also doesn't pass, each bar intermediate rest Michael will faithfully report to Duncan "feet",Air Jordan Spizike 3.5 Shoes - Black White Red boots, tongue, sole, upper, lace, and many shoes structure and accessories, is he in the Jordan's tracking survey point in a positive accumulated, therefore he roughly to the following four steps of planning: 1. The draft: the first generation of "the flying shoes" before the advent of, before and after Duncan drew not less than 80 sketch to Jordan look, and the first sketch has a different from don't figure remarkable characteristic, Air Jordan Spizike 3.5 Shoes - WhiteDuncan in each sketch admiral shoes the structure characteristics of narrative very detailed, at the same time, he also put Jordan play since since the foot record used to reference, will every protection function note on top. Soon, they from 27 kinds of shoe pattern in the flood every one of the most outstanding characteristic draw a pair of shoe pattern mapping, by Jordan on the spot clappers, the first generation of "the flying shoe pattern" was born. 2. Production: Nike company's shoemaking equipment cost is high and the company top people quite nerve-racking one thing. But "the flying shoes" from the first generation since birth, always follow a custom, the first production, after zhonggong, a molding. Connaught large a workshop, hundreds of process the cycle of conversion, only for Jordan one of a pair of shoes, Jordan is enough to imagine the proud. 3. Processing: shoe pattern in the production process, such as what areas in need of improvement, to temporary filling processing sequence, the processing process, a specialist is responsible. 4. Try it on: bold, novel design is Duncan style, also no wonder that Jordan for each one "the flying shoes" fondle admiringly.

"JORDAN's charm lies in his pursuit of the spirit of time shoes

"JORDAN's charm lies in his pursuit of the spirit of time shoes" AIR JORDAN designer Duncan hatfield said.Air Jordan 11 High Heels Boots - White Black At twelve and the flying shoes design, which comes from inspiration to Jordan this wild charm thinking this is Jordan real charm. Nike is the most thorough analysis, "Jordan has stood in the NBA high, no can shake his position, the fans have see Jordan truly glorious,Air Jordan 11 Retro - Black White Blue he is still a green hand in, many children even don't know his name, but stood on the pitch, he is so decisive brave, like a fierce lion as catch every opportunity, this is the real Jordan." With Michael Jordan kept brothers friendship Nike company hotwater, huo tile Ed think that although the current Jordan hasAir Jordan 11 Shoes - Grey White Redcan easily remember game, but he still did not lose when the master have passion and energy, it also is the flying shoes generation of 12 to express idea. Twelve generation is using approximate natural leather material, color is still to white, black, red give priority to, a recall 10 years ago the flying shoes, just feeling much better, have "entrance" feeling.

while this value has already exceeded the shoes itself value

Soon, they from 27 kinds of shoe pattern in the flood every one of the most outstanding characteristic draw a pair of shoe pattern mapping, by Jordan on the spot clappers, the first generation ofAir Jordan Mens Retro Carving 8-Black White "the flying shoe pattern" was born. 2. Production: Nike company's shoemaking equipment cost is high and the company top people quite nerve-racking one thing. But "the flying shoes" from the first generation since birth, always follow a custom, the first production, after zhonggong,Nike Air Jordan Retro 4 For Kids - Black Red a molding. Connaught large a workshop, hundreds of process the cycle of conversion, only for Jordan one of a pair of shoes, Jordan is enough to imagine the proud. 3. Processing: shoe pattern in the production process, such as what areas in need of improvement, to temporary Nike Air Ken Griffey Max 1 - Blackfilling processing sequence, the processing process, a specialist is responsible. 4. Try it on: bold, novel design is Duncan style, also no wonder that Jordan for each one "the flying shoes" fondle admiringly.

"In Nike company, he has a lot of rightsNike Air Jordan Retro 4 For Kids - Black Red, but he seldom to my design say 'No'. Put forward Jordan to" the flying shoes "view, Duncan is proud to say that. But from the second generation" the flying shoes design beginning, Nike company requires Duncan will shoes "type design design popular point, but must have the original place. In addition," the flying shoes "color will change, the proposalNew Air Jordan 2011 Shoes- White Deep Red to get the support of the Jordan." I hope everyone like sports, while this value has already exceeded the shoes itself value. "

JORDAN's charm lies in his pursuit of the spirit of time shoes

"JORDAN's charm lies in his pursuit of the spirit of time shoes" AIR JORDAN designer Duncan hatfield said. At twelvAir Jordan 12 Retro Shoes - Black White Point Jordan-8011e and the flying shoes design, which comes from inspiration to Jordan this wild charm thinking this is Jordan real charm. Nike is the most thorough analysis, "Jordan has stood in theAir Jordan 12+13 Shoes II - Black White NBA high, no can shake his position, the fans have see Jordan truly glorious, he is still a green handAir Jordan 12 Retro Shoes - Blue White in, many children even don't know his name, but stood on the pitch, he is so decisive brave, like a fierce lion as catch every opportunity, this is the real Jordan." With Michael Jordan kept brothers friendship Nike company hotwater, huo tile Ed think that although the current Jordan has can easily remember game, but he still did not lose when the master have passion and energy, it also is the flying shoes generation of 12 to express idea. Twelve Air Jordan 12+13 Shoes II - Blue White Blackgeneration is using approximate natural leather material, color is still to white, black, red give priority to, a recall 10 years ago the flying shoes, just feeling much better, have "entrance" feeling.

will every protection function note on top

In fact, Jordan's modification and other commercial brand also remote coincide. In the "generation of 13 air shoes" before Air Jordan M7 Melo Jade - White Greenproduction, he put forward the toe or upper part of the color to grey. Results after launch than original design color more popular. At the same time, he puts forward a design scheme of black, mainly incarnates the shoes a strong intensity, from inside to outside with black color is given priority to. "The most important yes to foil a kind of inner deep thoughts, arouse people's awareness and endurance. I think the shoes sometimes is also called a piece of art, how to highlight reflects the connotation of a work of art, it is very necessary. Jordan said. Duncan is dedicatedAir Jordan Pro Classic Retro Shoes - Black to the basketball superstar Michael Jordan design "the flying shoe pattern" masters. From "design the flying shoes" this idea of that day, Duncan became Michael's loyal fans, who have Jordan game he games don't fall, mike Tun on the court every movement and expression he also doesn't pass, each bar intermediate rest Michael will faithfully report to Duncan "feet", boots, tongue, sole, upper, lace, and many shoes structure and accessories, is he in the Jordan's tracking survey point in a positive accumulated,Air Jordan Pro Classic Retro Shoes therefore he roughly to the following four steps of planning: 1. The draft: the first generation of "the flying shoes" before the advent of, before and after Duncan drew not less than 80 sketch to Jordan look, and the first sketch has a different from don't figure remarkableAir Jordan Pro Classic Retro characteristic, Duncan in each sketch admiral shoes the structure characteristics of narrative very detailed, at the same time, he also put Jordan play since since the foot record used to reference, will every protection function note on top.