There is no doubt that the AD quickly rising reasons

There is no doubt that the AD quickly rising reasons, Jordan's idol rallying point is one of the most important factors.Air Jordan 10 Retro And this idol myth construction, except in the advertisement, Jordan in the NBA on the pitch for its outstanding performance won everyone's applause, including advertising, advertising spirit connotation and Jordan organic combination of image. The AD success lies in that it USES the posture of idol expression and the relationship between their own brand products, and the contact denote level, there are a lot of relevance, so that make the whole advertising appears naturally, without affectation, Jordan's "flying" image and "air Jordan shoes" image is naturally knead together, foil each other.

It should be said that the use of Air Hoop Structure LE idol as a brand publicity is not what innovation lift, but, in contrast, there are some ads appear very far-fetched, make the person can't understand why must use their idols, idol in lens performance in the technology seems to find the relationship between with products. Such as a famous domestic brand protect throat with a world famous football stars advertising, football star show a period of football, andAir Foamposite one NRG then to the lens silly joy, voice-over now sounded: * * * HouBao. "See, not feel puzzling, can not help but ask what is the relationship between? No doubt, this company please this star advertising must spend a lot of, but advertising effectiveness so, must not reach an ideal promotion effect. And the AD is not the same, first of all, this series of shoes with "Jordan" naming, so as the spokesperson, of course not belong to Jordan. Brand named "Air Jordan", but is not a simple "Michael Jordan",Air Jordan 6 Retro including the designer's idea - contact is Jordan's court vocal performance, using a parable of the image reflected, it should be said, the final effect is Nike company did not think of, not only is "Air Jordan shoes" one ticket popular, and "flying trapeze" since then have become one of the NBA's greatest players call.