In 1984, has just joined the Chicago bulls of Jordan

In 1984, has just joined the Chicago bulls of Jordan, with its excellent table color has attracted the attention of Nike.Air Jordan 6 Retro The fortune magazine published such news: Nike company will investment 2.5 million yuan, purchase NBA unknown novice 5 years "shoes right", and Jordan are becoming the name was Nike eye phase of rookie.

In order to strive for to Jordan, Nike made a lot of efforts, at the same time to preserve their own company's interests, Air Jordan 5 Retro Whitethey in the contract also to join such a few terms: if after signing in three years, Jordan could not enter ALL star united and ALL - NBA - double standard, the company shall have the right to grow manufacturing "air air Jordan shoes". Even if Jordan can do the above conditions, but if the signing in the third year, this kind of shoes sales income is not more than 3 millionAir Jordan 5 Retro DMP dollars, the company still have the right to terminate the production this kind of shoes.

Fortunately, Jordan eager to live up to expectations, in 84-85 season very well, with an average of 28.2 points per game excellent performance was elected the best rookie, and in the NBA all-star united and the United States national Olympic Games. With Jordan's outstanding performance, Jordan as basketball public idol image and the establishment of the "Michael Jordan" shoes rapid rise. In fact, Nike made a very valuable business investment.