Historical context: 80 s American basketball caree

Historical context: 80 s American basketball career, Jordan and Nike sneakersMichel foucault think: only in a specialKobe Bryant Zoom historical language within the boundaries, things to become a particular things, to the "real". Therefore, if you want to discuss the advertisement culture meaning, it must put it in special historical environment at that time, in which special words of scope, this paper analyzes the way Jordan Pro Strong-White Black of representation.
And this advertisement associated historical context, when from three aspects to analyze the:First, a look at what Nike sports shoes in this time period development.Above mentioned earlier, in 1983, Nike sports series has become the world's first sports brand, and will in the Kobe Bryant Zoom VI Basketball next years, because the sports goods industry increasingly fierce competition and consumer spending the change of taste, which makes the Nike shoes sold by big impact, the company faced with great commercial crisis, which needs to be in business have greatly extended.