Needless to say, ten years of brand development, business innovation and technological innovation Nike hard to focus with running shoes Kobe Bryant Zoom VI Basketball and model development, making the Nike brand within the industry and consumer groups have a very strong brand appeal. Nike is not only innovative research focused on the performance of R & D as well as sales of the shoe itself, its marketing and advertising market strategy is second to none. Nike used to emulate market strategy, market
New Air Jordan 2011 strategy for
Adidas mode this production model a variety of shoes, to allow
athletes to
wear with company logo products in major sports competitions, and constantly make product replacement. Powerful top performance Nike products, innovative research and development capabilities as well as excellent advertising production backing of Nike discerning knowledge excellence, in all kinds of sports industry can select elite individuals and teamsJordan Pro Strong-White Black Red, outstanding sports performance greatly increased the influence of Nike. And
therefore in
footwear product Depression period, Nike targeting the most popular sport in the
United States at that time - the
basketball as a breakthrough has been Nike are not real big basketball star as a spokesperson, so they need to find a pole with development potential the big basketball star, their eyes focused
on the new basketball genius Michael Kobe Bryant ZoomJordan body.
It should be said that the success of the Air Jordan shoes ", the first success of the Nike brand, is long very industry reputation, results of the appeal of the brand, excellent excellent team of Nike and Jordan himself is the success of the brand the most important reason.
It should be said that the success of the Air Jordan shoes ", the first success of the Nike brand, is long very industry reputation, results of the appeal of the brand, excellent excellent team of Nike and Jordan himself is the success of the brand the most important reason.
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