Jordan brand belongs to high-end brand in Nike

Jordan brand belongs to Nike its high-end brand, in addition to air jordans beyond, still include upscale sports and leisure clothing. However the Nike company in the use of "Jordan marketing" to "Air Jordan" brand promotion, just launched for 19 retro jordans women Air jordans and other "Air Jordan" series of products and not in mainland China market. Nike (China) company said "Air Jordan" brand series products in China and the time meetreal jordans for sale consumers cannot be determined. Although the move may be old marketing approach of Nike reflect, manufacturing consumer expectations, jordan 3's for salemprove the added value of products. However, in the consumer market in countries, publicity, the ads and conformity psychological a large extent influence and change consumer spending behavior. In Jordan promotion "Air Jordan" brand while can't match with the product sales, retro jordans women follow up brand publicity, this can only say that a kind of regret, waste the best return on brand investment opportunity.