There are something asymmetric with the marketing about Nike

In China, Jordan have gotten the fans’ pilgrimaging worship, Nike also achieved what they want, but failed to meet idol fans, the media can't get more news material, the fans and the public began to embrace hatred,retro jordan 1 for sale and the media, public opinion direction quietly began to change. May 23 Jordan in Taiwan before fans show up only two minutes, lead to Taiwan of protests and fans of the boycott Nike products, and judicial intervention from Taiwan. This series of events cause comments been made public popular network,jordan 6 retro for sale pointing at Nike.

As these adverse comments spreading, the Nike is no good informative work, is also a lack of effective public relations activities, negative influence public opinion continue to mass. Although the move was also think that rich Nike radical marketing characteristic, is the embodiment of the Nike personality jordan dub zero for saletmarketing strategy, some think negative reports for real "basketball fan", "air fan" didn't have any effect, Nike instead get the extra publicity. But in marketing, if a lack of good before-and-after communication, jordan retro 9 salecaused the organizers, the public, the media of three parties, information asymmetry state, marketing claims the effect of positive communication can sell at a discount.